A journey through the luminous cityscape and the myriad emotions that an evening reveals. This backdrop sets the stage for the FW23 advertising campaign, captured by Theo Wenner. The campaign narrates an enchanting nocturnal escapade featuring Liv Walters, Maty Fall, and Yang Ling, alongside Missoni and its modern, conscious femininity.

Immersed in the club lights radiance, the city's neon glow, and the streetlights brilliance, the central figures of this Milanese night seamlessly merge elegance with nostalgia.

The leitmotif of the FW23 fashion show now interweaves through the visuals of the campaign. The protagonists' journey is punctuated by flashes, moments of amusement, and genuine light-heartedness.