Missoni SKP Pop-up
A new opening that represents the identity of Missoni. An engaging manifestation of tradition and avant-garde with sinuosity and colours, transparencies and graphics, iconic elements and upcoming trends. The setting is the suggestive Beijing, the location is SKP Mall. The Spring-Summer Collection, the 5.20 Capsule Collection and a selection dedicated to the Home and lifestyle are on display in a pop-up store created as a journey through Missoni’s products and experience.
A soft oversized rabbit decorated with the famous zig zag welcomes visitors in a fascinating translucent structure.
A soft oversized rabbit welcomes visitors in a charming translucent structure.
New proportions, intense palettes and macro patterns are the absolute protagonists in the Spring-Summer 2023 Collection.
New proportions, intense palettes and macro patterns: the absolute protagonists of the SS23 Collection.
A conceptual installation in which lights and transparencies are studied to bring out chromatic and material qualities, essential elements of the brand’s continuous stylistic evolution and therefore of its inexhaustible imagination.
Welcome to the pop-up store in Beijing, an immersive journey where the walls show the captivating lifestyle that defines Missoni, from clothing to furnishings.