Missoni Design Week
To mark the FuoriSalone, Missoni reveals its multi-faceted lifestyle with various events.
Designated locations: the Missoni Showroom in via Solferino 9, at which there will be “Welcome Back Dreams”-an allegorical display of a fantastic dream made up of emotions, desires, and a desire for escape-and the Università Statale in via Festa del Perdono 7, with the two evocative “Mega Verso” installations, as part of the Interni Design Re-Generation exhibition. At the Missoni Boutique on Via Sant’Andrea there will be a special window display made with a maxi stuffed animal in an iconic pattern of the Maison.
The path winds through the multicoloured magic of rainbow walkways and shades of suggestive sunsets that make you daydream.
The scenography creates a surreal stage, softly enveloping like a magic box and leading the visitor into another world.
The conceptual installation with its spontaneous wit highlights the brand’s capacity to regenerate and reinvent itself, knowing how to mix the real and unreal without exclusion. The light nonchalance of the game hints at innovation but without ever straying from the perfect design and style of its roots.
Dreamlike extravagance, oversized dimensions, shapes that change and take on magnified proportions for surreal outdoor furnishing that points to total and absolute comfort. An allusion to this era of transition and the metamorphosis that awaits us.
The spectacular showpieces, who seem to come out of the virtual world of the Metaverse, are soft seats that magnify existing modules and outsized cloth animals wearing the rigorous, playful and unmistakable iconic signs of the brand with subtle irony.
Oversized dimensions, shapes that change and take on magnified proportions for surreal outdoor furnishing.
In such a surreal habitat, like in a dream, mirages of distant memories and today’s evasion desires take shape.