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Missoni SKP Pop-up

A new opening that represents the identity of Missoni. An engaging manifestation of tradition and avant-garde with sinuosity and colours, transparencies and graphics, iconic elements and upcoming trends. The setting is the suggestive Beijing, the location is SKP Mall. The Spring-Summer Collection, the 5.20 Capsule Collection and a selection dedicated to the Home and lifestyle are on display in a pop-up store created as a journey through Missoni's products and experience.

New proportions, intense palettes and macro patterns are the absolute protagonists in the Spring-Summer 2023 Collection.

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A soft oversized rabbit decorated with the famous zig zag welcomes visitors in a fascinating translucent structure.

Un’avventura che segue nuove regole con luci e colori che risplendono su superfici tonde. Un sogno lucido avvolto nella carta da parati della collezione Nastri.

Benvenuti nel pop-up store di Pechino, un percorso immersivo in cui le pareti mostrano il travolgente lifestyle che definisce Missoni, dall’abbigliamento fino all’arredo.

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