Missoni in Riyadh: between design and vision
Missoni opens its first boutique in Saudi Arabia, inside the Kingdom Center in Riyadh. This new address reflects the brand’s evolving presence in the Middle East, blending fashion, architecture and atmosphere into a space imbued with the Missoni identity.
Located on the ground floor of the mall, the boutique spanns 144 square meters. The façade combines vertical metallic structures, soft gradients and light inserts to reinterpret the brand’s zigzag motif in architectural form.
Inside, textured surfaces alternate with micro-patterned Missoni Home wallpaper, building a layered environment. A neutral palette enhances the collections on display, offering an immersive expression of the Missoni world.
