Adv Campaign Winter 2022
Bold and authentic, the Missoni Fall/Winter 2022 advertising campaign offers a story of different lives in different eras, in an ongoing conversation with each other. This dialogue is possible thanks to the use of the most universal and evocative of languages: colour. Each colour has its own story which evolves in each textile weave and becomes part of a wider choral blend within each item. A life started far away, constantly reinventing for the present, and finding its setting in the future.
Luxurious outerwear offsets comfortable joggers in a cyberpunk look. The reborn bathrobe is back with a bang, embroidered with sparkling crystals and sequins.
A refined harmony of the ever-present zig-zag pattern is highlighted on each version: shimmering for her, simpler for him.
An approach to chromatic and material elements that comes from a futuristic vision, finding its raison d’etre on an urban stage. A summary that generates multiple representations of that entirely personal cult which is ‘lifestyle’. Different stories revealed through the lens of French photographer Robin Galiegue, starring the iconic Mini Andén along with Achan, Yoon and Will Chalker.