In an ethereal and boundless space, the Missoni Spring/Summer 2024 campaign narrates a reality of unlimited possibilities. Irina Shayk surrounded by mirrors, revealing garments' details from multiple perspectives. Reflection after reflection, the colors and patterns of the collection compose and decompose endless combinations, like a kaleidoscope where no figure is like the previous one.

A play of lights enhances textures and motifs, the tulle and sangallo; it reveals the dichotomy between past and present, where garments pay homage to tradition and reflect the avant-garde.

Shapes, fabrics and colors create a spontaneous sensuality and an elegant rigor. The leitmotif of the Spring Summer 2024 fashion show designates the boundaries of a magical box, where fashion is joy and multiplicity.