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Missoni at La Rinascente in Milan

The store windows at the La Rinascente department store in Milan are full of the colours and prints of the Missoni Summer 2014 beachwear collection

Bringing the sea to the city – even if it’s in a pixelated format. Starting today, Missoni is presenting its new Beachwear Summer 2014 collection in La Rinascente’s store windows in a fun, unconventional way, playing with the iconic zigzags artistically.

 

The backdrop for the collection, which includes sundresses, turbans and swimsuits in black, white and with flashes of colour, is made up of 3,500 post-it notes in shades of blue. It’s a new way to be playfully elegant in one’s free time.

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