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Missoni Moments Making Magic

High Five for 50 Years of Front Covers!

Championed by Editor Anna Piaggi, meet Missoni’s first front cover ever for Arianna magazine

A perfect pairing from the very beginning, fashion maven Anna Piaggi was always a close friend and loyal fan of Rosita and Tai’s bright, boho aesthetic. In 1967 the then-Editor of Arianna (the Italian style bible that was later to become Cosmopolitan) picked a punchy knitted sweater for her front cover. Using the energy-packed aesthetic to underpin an important moment for women, Piaggi played on the dynamic, youthful mood of the collection to illustrate the power of the new female workforce. With a special section dedicated to knitwear, both the front page and the editorial in Arianna showcased Missoni’s fresh, multi-colored movement that was sweeping through Italy and starting to cause a stir on the international fashion scene. This was also the year that the brand would make headlines with a spectacular show at the Pitti fashion week, marking their upward trajectory into the laureled fashion hall of fame.