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Rosita Missoni Jelmini Cavaliere del Lavoro
Today, Italian president Giorgio Napolitano awarded Rosita Missoni Jelmini the medal for the Cavaliere del Lavoro, the Order of Merit for Labour
 
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Missoni Moments Stories

The forest of the five senses

The Winter 2013 fashion show recounted through a fairy tale that blends fantasy and reality

Once upon a time in the forest of the five senses, all its denizens (Sight, Hearing, Taste, Touch and Smell) gathered to take part in the Missoni fashion show.

This is the concept of the animated video created by the Studio Bozzetto to recount the fashion house’s Winter 2013 collection. Depicted as cartoon characters, they move between the backstage and the runway, and accompany the models from make-up to their entrance into a playful, relaxed atmosphere.

This is a real event, but one that is recounted in a unique way … just as each fashion show should be unique. The Studio Bozzetto transforms the magic and emotions of the Missoni show into pictures.