Freedom, creativity and joie de vivre – these are the ingredients in Missoni Eau De Parfum, the new women’s fragrance by the Italian brand based in the town of Sumirago. International top model and actress Elisa Sednaoui is the fabulous face of the fragrance in a new advertising spot by Oscar-winning director Paolo Sorrentino. The spot will soon be available on Missoni.com, and it tells of a fragrance dedicated to a sensual and exuberant woman whose femininity truly stands out. A curious woman who is at the centre of her present but who lives outside of convention and preconceived ideas.
For Missoni Eau De Parfum, Angela Missoni took inspiration from the art of Venetian blown glass to create a unique bottle in glass in shades of purple, fuchsia and green that all blend together, resulting in a precious object that has a soft design that is contemporary and timeless, just like Missoni’s unmistakable style.
Right after it is launched in Italy, the fragrance will move on to Harrods London on 22 November, and will then be available in all of Europe, the Middle East, America and the rest of the world throughout 2016.