Fashion forms the foreground for the 2014 campaign that brings together memory and future, art and science fiction. Staged against the backdrop of an archaeological site, juxtaposing and overlapping abstract, geometric silhouettes of robotic alter egos against models in Missoni’s new collection. Cut-outs of forms and colours expand and exalt the identity of the Missoni woman, transforming her into the adventurous character from a sci-fi cartoon or a Futurist figure in the style of Balla or Depero. This multifaceted model of femininity and elegance, simultaneously sinuous and angular, daring and ironic, is both real and dream-like.
Again this season, Angela Missoni has collaborated with photographer and artist Viviane Sassen and with Studio M/M Paris for art direction, conceiving a version of a world advanced in time: like a daydream in the year 2970 that symobolises the aspirations, energy and highly imaginative vitality of the Missoni language.
Model Joan Smalls for women and Justin Burnhill for the men’s shots are the only protagonists of the campaign. Sassen has depicted this as a pictorial futurama, an ironic and surreal collage of natural and digital, bold colours and surfaces clearly standing out in space, ironically developing the palette, cuts, textures, patters and geometric patchworks of the collection.