Missoni in New York
Missoni inaugurates a new boutique in the heart of New York: a 170-square-metre space spread across two levels, conceived to offer an intimate and sophisticated shopping experience.
The architectural concept is driven by the desire to concentrate the colours of Missoni’s brand identity along the staircase that connects the two floors, transforming it into the expressive heart of the space. The architectural envelope is conceived as an elegant and neutral framework, enhancing the visual impact of Missoni’s colours, textile textures and distinctive patterns.
Through a refined process of synthesis, the new boutique offers a clear and balanced expression of the Missoni universe, where the architectural design enhances the collections while maintaining the product at the center of the experience.
