The model wears a sweater that recalls the rabbit's shirt, which she embraces

Adv Campaign Winter 2022

Bold and authentic, the Missoni Fall/Winter 2022 advertising campaign offers a story of different lives in different eras, in an ongoing conversation with each other. This dialogue is possible thanks to the use of the most universal and evocative of languages: colour. Each colour has its own story which evolves in each textile weave and becomes part of a wider choral blend within each item. A life started far away, constantly reinventing for the present, and finding its setting in the future.

Two models wear gray and blue suits from the Fall Winter 2022 collection
The model wears a multicolored outfit from the new Winter 2022 collection

Luxurious outerwear offsets comfortable joggers in a cyberpunk look. The reborn bathrobe is back with a bang, embroidered with sparkling crystals and sequins.

The model wears a cardigan from the Winter 2022 collection
Two models are wearing grey outfits from the Fall Winter 2022 collection

A refined harmony of the ever-present zig-zag pattern is highlighted on each version: shimmering for her, simpler for him.

The model wears a long and sparkling dress, from the Winter 2022 collection

An approach to chromatic and material elements that comes from a futuristic vision, finding its raison d’etre on an urban stage. A summary that generates multiple representations of that entirely personal cult which is ‘lifestyle’. Different stories revealed through the lens of French photographer Robin Galiegue, starring the iconic Mini Andén along with Achan, Yoon and Will Chalker.