Curated by Massimiliano Capella

LIMITED EDITION

Massimiliano Capella is the Professor of Costume and Fashion History at the Bergamo University, Italy.

 

Mario Boselli is the Honorary President of the Milan-based “Camera Nazionale della Moda Italiana,” which promotes Italian fashion internationally.

 

Luca Missoni is the Artistic Director of the Missoni Archive and curates museum exhibitions for the brand.

A volume as an object. A volume conceived as an element of design where images, texts, original fabrics, drawings, graphics, colour trials, dress patterns dialogue with one another.

 

Missoni. The Great Italian Fashion celebrates language and style of an elegance that has become artistic expression, cultural and social revolution since the late 1950s when Rosita and Ottavio Missoni made their entry into the fashion world, with a capacity for experimentation that never betrayed the spirit of their origins in the decades to come.

Author: Massimiliano Capella Editorial Coordination: Luca Missoni

 

Introductions: Mario Boselli, Luca Missoni Volume designed by Scripta Maneant Editore Bologna Italy © 2019

 

In collaboration with
Archivio Missoni and Fondazione Ottavio e Rosita Missoni

The Great Italian Fashion - the Missoni family

Portrait of the Missoni family by Alfa Castaldi, 1971

“This is how the Missonis’ fashion became contemporary language, visual culture that has become an integral part of our history.”

Their key word is recognisability. And it is precisely the recognisability of their graphics, hues and lines that verge on infinity that we find gathered in the introduction to the book Missoni by Missoni, a kind of collection of highlights of ‘Missonology’ accompanied by iconic shots from the 1950s to the present in a purely evocative sequence. The volume is then divided into thematic sections, each introduced by text that includes the words of the Missonis themselves, who highlight the critical artistic decisions that contributed to the success and recognisability of their fashion house.

 

On Beauty and Harmony looks to the past and offers the history of the brand, from the inventions and unique stylistic features to the patterns that made it famous. Not just colour, stripes, zigzags and the ‘put-together’ look, but also black and white and special attention to innovative, international tailoring. What you will find here is a kind of illustrated timeline made up of the stylistic, conceptual, technical and cultural features that have underpinned the Missonis’ international triumphs. And it is their international triumphs that are the focus of the section From the Runway Scandal of 1967 to the Neiman Marcus Fashion Award in 1973, which covers the fundamental steps that led the house to global recognisability, in the 1980s also winning fame for imaginative collections for the home and important collaborations with the world of cinema and theatre, which are illustrated in turn in the sections Missoni Home and Fashion and the Performing Arts. The Missonis in the World of Theatre, Opera and Cinema.

 

From runways and theatre sets the world over, the Missonis’ creative path also naturally led to the exhibition spaces of great museums, as we see in the celebratory section of the pictorial and graphic art by Ottavio Missoni and in the final section of the book, An Artful Style. Stripes, Zigzag and Abstract Creations. The patchwork pullover worn by Lino Capolicchio on the cover of L’UOMO Vogue in 1971 became an art installation when displayed in museums, part of a whole made up of hangings designed independently of fashion, but also colour charts, furniture and clothing, created intentionally and unintentionally as works of art. Fearlessly, however. Because, as Maria Pezzi said already at the end of the 1970s, even though they are pieces worthy of a museum, “wear them, too”. This is how the Missonis’ fashion became contemporary language, visual culture that has become an integral part of our history.

 

Massimiliano Capella

The Great Italian Fashion - Grazia cover

1.

The Great Italian Fashion - textile

2.

The Great Italian Fashion - campaign photo

3.

1. Grazia cover by Patrick Rouchon, 1968

 

2. Processing of a knitted net fabric on a Raschel loom for the installation ‘Tra le righe’ (Between the lines) made by Luca Missoni for MISSONI, L’ARTE, IL COLORE exhibition at the MA*GA Museum in Gallarate (Varese). Photo by Luca Missoni, 2015

 

3. A mix of stripes and large multicolour hats in the summer 2018 collection advertising campaign curated by Angela Missoni in collaboration with the American artist, Rachel Hayes and photographed by Harley Weir, 2018

 

Cover picture: Missoni’s garments of 1971 worn by dancers of the Parsons Dance for the video-performance, ‘Colors in Motion’, choreographed by David Parsons, and directed by Tommaso Cardile, 2009

The Great Italian Fashion - the book

 

Author: Massimiliano Capella

 

Editorial Coordination: Luca Missoni

 

Introductions: Mario Boselli, Luca Missoni

 

Volume designed by Scripta Maneant Editore Bologna Italy © 2019

 

In collaboration with
Archivio Missoni and Fondazione Ottavio e Rosita Missoni

 

Size: 30 x 33 cm Pages: 348 Edition: 899

 

Text: Italian/English

 

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