A model is wearing a cot from the FW22 collection

Adv Campaign Winter 2022

Bold and authentic, the Missoni Fall/Winter 2022 advertising campaign offers a story of different lives in different eras, in an ongoing conversation with each other. This dialogue is possible thanks to the use of the most universal and evocative of languages: colour. Each colour has its own story which evolves in each textile weave and becomes part of a wider choral blend within each item. A life started far away, constantly reinventing for the present, and finding its setting in the future.

A couple is wearing two looks from the FW22 collection
A model is wearing a zig zag black and white cardigan from the FW22 collection

A refined harmony of the ever-present zig-zag pattern is highlighted on each version: shimmering for her, simpler for him.

A refined harmony of the zig-zag pattern in each version: shimmering for her, simpler for him.

Luxurious outerwear offsets comfortable joggers in a cyberpunk look. The reborn bathrobe is back with a bang, embroidered with sparkling crystals and sequins.

Luxurious outerwear offsets comfortable joggers. The reborn bathrobe is back with crystals and sequins.

A model is wearing a sparkling bathrobe from the FW22 collection
Two models are wearing two different outfit from the FW22 collection

An approach to chromatic and material elements that comes from a futuristic vision, finding its raison d’etre on an urban stage. A summary that generates multiple representations of that entirely personal cult which is ‘lifestyle’. Different stories revealed through the lens of French photographer Robin Galiegue, starring the iconic Mini Andén along with Achan, Yoon and Will Chalker.

A model is wearing a long sparkling dress from the FW22 collection
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