Adv Campaign Beachwear

In an ethereal and boundless space, the Missoni Spring/Summer 2024 campaign narrates a reality of unlimited possibilities. Irina Shayk surrounded by mirrors, revealing garments' details from multiple perspectives. Reflection after reflection, the colors and patterns of the collection compose and decompose endless combinations, like a kaleidoscope where no figure is like the previous one.

Micro and macro silhouettes alternate and combine in swimsuits and cover-ups that reflect a kaleidoscopic summer.

Multicoloured shades in warm tones contrast with purplish hues in cool tones. A modern and multifaceted reinterpretation of archival colours.

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Discover the SS24 Adv Campaign

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Spring Summer 2024