LAST MOMENTS
missoni feeling
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A legend of the Italian fashion world, a woman whose fearlessness and impeccable taste helped shape the look and feel of Italian style. Anna Piaggi, a woman who devoted her life to writing about fashion in a truly revolutionary way, a true pioneer and a style icon, is the subject of a documentary by Alina […]
 
missoni heritage
Missoni Women’s Summer 2017: inspiration
Among Missoni patterns, space dye is perhaps the hardest to imitate and therefore the most uniquely Missoni: it’s no surprise it has become a classic. Its strength lies in the dynamic effect it creates even with the simplest cuts. This shot by Mario Testino for Missoni Women’s Winter 1997 shows a look that uses juxtaposed […]
 
Missoni Moments Stories

TUTTO IN FAMIGLIA

With a short 8mm movie Ginevra Elkann celebrates the Missoni world with an invitation to play. Here are her director’s notes

“The video dedicated to Missoni and made for Italian Style: 8 short videos x 8 long stories, produced by Asmara Films for Vogue Italia and ICE, originates in a garden taken from the world of the imagination, the world of fantastical stories and of details that transform a home into something far more than a physical place.

While nature moves lightly, it is with children’s games that a familiar language is staged, supported by those gestures, places and movements that convey a sense of timeless intimacy, that convey a detail to recount a universal story. Outfits that seem to come from different generations (all from Missoni Spring 2014) are mixed, decontextualized and transformed to emerge from the furniture containing them, and they come to life in a series of images inspired by 8mm movies in which the green of the garden is animated by the prints from the collections.

The garden statues become elves that sing an African-inspired electronic lullaby, transforming a common element into the beginning of a sweet magical story. Amber, Poppy, Tuesday, Nicolas, Ava Rose and Giacomo wear grownup clothes to create a little show of games, dances and impromptu instruments that ultimately talk about the lives we have all lived.

An intimate glance – so light and naif – thanks to the contribution of David Formentin and Leonora Hamill. “