A fairytale re-imagination of the private living room of the brand’s award- winning creative director: this is Salotto “Angela Missoni”, the second installation in Missoni’s ongoing Surface Conversion project. An immersive habitat that explores the intersection of art, fashion, and life itself as a collaborative space for dialogue between cultural brands. Conceived by Angela Missoni and Kreemart, founder Raphael Castoriano, the space recreates the spirit of an intimate, comfortable home within the Missoni Boutique in New York City.
Salotto “Angela Missoni” opens to the public on 6 March with an exclusive rendition of the performance La veglia by Romina de Novellis, which will take place from 11 am to 3 pm.
La veglia, “the awaiting scene”, is a failed attempt at the liberation of the body. Intended specifically for the intimate space of a private residence, the work interacts and connects with the resident hosts and traces of their lives. The artist weaves 20,000 meters of red Missoni thread, slowly unraveling the entire installation over the course of the performance. At sunset, the artist will disappear in the darkness of the coming nightfall. The sculpture of knotted thread is the remaining trace of the physical gesture; everything else is ephemeral, tied to the memory of the space and its inhabitants.
To further connect with the intimacy of the performance, guests are welcomed with Italian liqueur and coffee, “confetti” candied almonds and licorice candy laces. Visitors are invited to use these materials to create their own Kreemart edition that recalls the gesture of the artist. Spectators may come and go as they please throughout the duration of the performance.
Cultural collaborators include ABC Home, Assouline, Barilla Restaurants, Ercole Home by Ornella Pisano and Levy Lighting; the space will continue to evolve, inviting the opportunity to bring new ideas and transformations to Salotto “Angela Missoni”.
Members of the public can register to visit the Salotto on Tuesdays and Thursdays beginning March 6th between 11 am and 3 pm.
Photography by Scott Rudd