The Vreeland Bump
How American Vogue Editor Diana Vreeland Brought Missoni to America
missoni men
Anatomy of a Missoni Fan
Rising-star photographer Alvaro Beamud Cortés is known for his stark and sexy fashion shoots. We coaxed him into getting in front of the camera for once for a little one-on-one about his work, passions and memorable Missoni moments.
Missoni Moments Making Magic

Ottavio’s Take on Opera

Donizetti’s Scottish shepherds (and Luciano Pavarotti!) get a Missoni makeover

Missoni’s first foray into theater began with a call from Pier Luigi Pizzi in 1983. The esteemed opera director and Missoni knitwear fan was enquiring about costumes for a new work he was directing at Milan’s famed opera and ballet theater La Scala, starring Luciano Pavarotti. “Once I knew it was Scotland, I said ‘OK no problem’,” quipped Ottavio Missoni who led the charge, conceiving and crafting 120 outfits for the show. Set in the high hills of Lammermoor, the Scottish shepherds in Donizetti’s “Lucia di Lammermoor” got a Missoni make over, evolving from stuffy courtiers into bona fide Boho babes. Drawing inspiration from traditional Scottish tartan prints, these hunks on the heath were draped in floor grazing shawls, tailored jackets and country caps cut by Mr. Missoni himself. Chunky utility belts pulled the look together and gave the rugged, roaming pastori an effortlessly elegant appearance on stage. A great success and a new friendship were the result of this entertaining new endeavour illustrating how the house’s signature knits could make their mark beyond the realms of fashion.