Joseph was born in London. He began taking pictures while studying French and Italian at the University of Cambridge and started shooting advertising campaigns in 2004.
Since then he has worked for clients around the world, mostly shooting advertising and editorial still and moving images of people and fashion on location or in studio.
He has been featured in Luerzer's Archive 200 best ad photographers, the IPA awards, AOP awards, PDN, Epica, Eurobest, Cristal. When he's not travelling he lives in the UK.