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Missoni Moments Stories

How to be a Missoni Man

Davide Giannella, Ruggero Pietromarchi and Federico Vavassori talk to us about their personal experience of fashion and creativity in Milan.

On the occasion of the launch of Missoni Summer 2018 Men’s collection, iD Italy sat down for a chat with Federico Vavassori, Ruggero Pietromarchi and Davide Giannella.

 

Federico Vavassori, 27

 

Tell us about how and when you started doing what you do.

In middle school, when I was selling my schoolmates floppy disks containing DragonBall hentai manga.

What was the biggest challenge you had to face at the start of your profession?

Learning to get up early in the morning.

Who was or is the reference model for your work?

Enzo Ferrari.

How would you describe the creative scene in Milan?

It thinks it is love, instead it is the lover.

What is your feeling about Missoni?

A more presentable version of myself.

What are your next projects?

Holidays!

 

Ruggero Pietromarchi, 30

 

Tell us about how and when you started doing what you do.

I started our in 2012 organizing the first concerts at the h2an contemporary art space in Milan.

What was the biggest challenge you had to face at the start of your profession?

Talking people into believing in me.

How would you describe the creative scene in Milan?

Right now it’s very stimulating.

What advice would you give to people who want to follow in your footsteps in the art world?

To pay very close attention to the training of the people involved.

What is your relationship with fashion?

A constantly evolving one… on a par with photography and contemporary art. It’s a search tool.

What is your feeling about Missoni?

I perceive it as a good italian brand with great consistent originality.

When you’re working, how important is beauty to you?

It’s important but not vital, and it’s consequential to the substantiality of content.

What are your next projects?

Terraforma.

 

Davide Giannella, 37

 

Tell us about how and when you started doing what you do.

I had my first curation experience when I was following the Milanese writer scene. At the time I started making a series of videos on my friends’ nightly excursions, and that was when I understood the possibilities and potential of telling the story of other people’s work. It wasn’t strictly curation, but I was interested in participating in my friends’ experience and do work that was parallel to theirs.

What was the biggest challenge you had to face at the start of your profession?

The lack of space and platforms to develop one’s projects and research.

Who was or is the reference model for your work?

Gordon Matta-Clark, for the ability to express himself through different media, cinema, performance, photography, sculpture… and outside the art world, Ugo Tognazzi.

How would you describe the creative scene in Milan?

Speaking generally, Milan has always been a good creative forge at so many levels. One thing I’ve noticed lately that makes me happy and had been missing for a while is that the current creative scene is less derivative than in the recent past.

What advice would you give to people who want to follow in your footsteps in the art world?

Curiosity and developing a personal take on things.

What is your relationship with fashion?

Quite basic. Now that I think of it, I realize my wardrobe has changed very little over the years.

What is your feeling about Missoni, and how do you feel wearing it?

Missoni is contemporary and timeless.

When you’re working, how important is beauty to you?

Beauty is not a category I aspire to directly.

What are your next projects?

Curating the programme for MEHA with Giovanna Silva and Delfino Sisto Legnani, and a few projects for Teatro dell’Arte of Triennale Milano.

CREDITI

Photography: Judith Erwes
Stylist: Ivan Bontchev
Hair: Dora Roberti @Closeup
On set: Giorgia Imbrenda, Irene Tamagnone

TraductionGiulia Blasi