A femininity that is “pop-inspired” and exotic. This concept isn’t just part of the imaginary behind the Summer 2014 collection but it is even seen in the atmospheric features offered up by the major international magazines that have chosen to feature Missoni.
Decisive colours, woven knits and references to the logo make for a strong femininity that reinterprets tradition in a whole new way with dynamism and imagination as new key concepts.
Just look at Solange Knowles or Shailene Woodly with updated fringe pieces for a casual look, Bianca Balti with a woven top for a playful yet elegant look or Lily McMenamy in an art gallery with a one-piece bathing suit from the Beachwear Summer 2014 collection.
A strong idea, a voyage between reality and fantasy, taking inspiration from African lands and ocean landscapes and evoking the four elements, which serve to bring nature and the world of Missoni together in a new way.