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Missoni Moments Stories

Anatomy of a Missoni Fan

Rising-star photographer Alvaro Beamud Cortés is known for his stark and sexy fashion shoots. We coaxed him into getting in front of the camera for once for a little one-on-one about his work, passions and memorable Missoni moments.

Rising-star photographer Alvaro Beamud Cortés is known for his stark and sexy fashion shoots, which can regularly be found on the glossy pages of Vogue España, GQ and Marie Claire Italy, among others. Born in Spain, but now splitting his time between Paris and Milan, Alvaro is the one to watch among the recent crop of young photographers – he also happens to be mad for Missoni. We coaxed him into getting in front of the camera for once for a little one-on-one about his work, passions and memorable Missoni moments.

 

Ok, first of all, how did someone so handsome end up behind the camera?

Thank you for the compliment! Since I was a child growing up in Valencia I’ve always been very interested in photography. My father was always carrying around a Leica and my mother used to practice her French by reading Vogue. Art and culture were always present in my education and my parents were the ones to help me discover that my passion would one day become my job.

 

What was the first piece of Missoni you received?

I’m not really attached to clothes but with Missoni I’ve always had a sentimental weakness. I wore it for many important moments in my life. When I was 13 years old my father brought me a Missoni scarf from Rome that I wore all my teens years, which were very tempestuous.

 

Top Missoni moment?

When I finished my photography studies I met Roger Salas, dance critic of El Pais and a big fan of Missoni. He made me even more attracted to dance, Missoni, and the connections between the two. I remember like it was yesterday: when I decided to leave Spain and move to Italy I was at his house in Madrid, I opened his dresser and it was full of Missoni clothes. I recognised that the colors and the prints were the same as the scarf my father had given me, and which I still have.

Living in Spain at that age I didn’t know Missoni well. When I moved to Italy and started looking at more fashion magazines and seeing it everywhere I was determined that sooner or later I would have a dresser full of Missoni of my own.

 

Who or what do you love shooting?

The thing I love most is that I can make people feel beautiful. I take portraits of my family and friends most of the time – my brothers, even strangers – and I like to discover their qualities, their flaws and even their weaknesses.

 

Tell us about the pictures you’ve taken, where were you and what were you doing?

I was home, I just got out of the shower. I must say that when I started taking pictures I thought: this is the most difficult task I have ever received! First of all, because I don’t like to see myself photographed, and when I work I always have makeup and hair professionals. For me, moving a hair even one millimetre makes all the difference! I was getting mad because I couldn’t see the picture I was taking. It seemed all wrong, but the things that I thought weren’t working, in the end, made everything better.

Find @alvarobeamud on Instagram!