Backstage video

Summer 2016

Sensuality and naturalness are the focus of the Missoni Summer 2016 campaign. A series of silhouettes and intense portraits realized in a studio against sand or ochre backgrounds, evoking abstract landscapes of sand dunes. Knit, its colours and precious finishings are in the forefront.

Horizontal and vertical lines, pleats, irregular zigzag designs, and optical effects using space-dying and inlays in white and black,oversized flowing shapes or slim cuts define the Missoni woman for next summer. A woman interpreted by top model Freja Beha Erichsen, whose photos alternate with shots of the Missoni Men’s collection.

Entire outfits in textured fabrics along with knit worn by Victor Ndigwe are seen in the campaign created by the young londoner Harley Weir who created an intriguing contrast of light, monochromatic background and patterns, transforming it into an intense exploration of contemporary characters, behaviour and attitudes.