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Luisaviaroma and Missoni team up with The Circle Italia and artist Erica Laurell for a special charity project
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Joseph Ford: patterns, revealed

Photographer Joseph Ford's passion for patterns has turned into a great art project of carefully-composed juxtapositions of clothing patterns and aerial views

Patterns are everywhere. If you zoom back far enough from any given place, you’re able to see the structure even in the most unstructured view (that, incidentally, is also true of people: emotional patterns are best contemplated from a distance, but that’s another story and we’ll save it for another time). Photographer Joseph Ford’s passion for patterns has turned into a great art project which merges fashion and nature in a series of carefully-composed juxtapositions of clothing patterns and aerial views. Here’s what he told us about the creative process behind this concept.


How did you take the picture that went with the Missoni sweater (first one in the gallery above)?

From a helicopter, flying along the coast in Sicily.



What is it about an aerial landscape that appeals to you?

One of the aspects that interests me most about aerial photography is the ability to see patterns in a landscape that one doesn’t see from the ground. Because of the distance, three-dimensional details can become almost two-dimensional, abstract, and this is the inspiration for finding similar or contrasting details in clothing.



How did you come up with the idea of merging landscapes with clothing patterns?

I had done several series of aerial photographs for various advertising clients, and had been taking rather abstract images on the way to and from shoot locations. When I reviewed the body of images, I decided to see how I could combine them with clothes.



What comes first, the clothing or the landscape? Which one serves as inspiration for the other?

The landscape generally comes first, but they both serve as inspiration for one another: the choice of the particular landscape photograph is based on the result I want to achieve with the clothing. It is a very time-consuming process – lots of tiny manipulations and movements of the clothing while shooting to make it combine with the landscape in as many ways as possible.




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