Ginevra is increasingly active in cinema and art. She grew up in a family that was very involved in art, literature and film, and this has certainly influenced her tastes and interests.
She studied visual communications at the American University in Paris and film-making at the London Film School.
In the 1990s, she worked as the Assistant Director on Bernardo Bertolucci's "Besieged "(1998) and as Video Assistant on Anthony Minghella's "The Talented Mr. Ripley" (1999).
She is President of the Pinacoteca Giovanni e Marella Agnelli in Turin, which her grandparents Gianni and Marella Agnelli opened in 2002 to house part of their collection; they commissioned Renzo Piano to build the art gallery on top of the newly renovated FIAT building overlooking the test track.
In 2006, she start working on a new project studying and showing other private collections by the likes of Jean Pigozzi, Damien Hirst, Alexander von Vegesack, Patrick Seguin and many others. She also sits on the board of directors for Christie’s, Fondation Cartier and the UCCA in Beijing, China.
Photo by Lucia Gardin
In 2009, Ginevra co-produced "Frontier Blues" directed by Babak Jalali, with whom Ginevra attended film school.
In 2010, she founded the Asmara Film Company, which produced "White Shadow", Noaz Deshe’s debut film that won the Lion of the Future – “Luigi De Laurentis” Award at the 28th Venice International Film Critics’ Week. Next up is Babak Jalali’s "Land", a film about Lakota Sioux Indians living on the Pine Ridge Indian Reservation.
In 2011, she co-founded Good Films, a film distribution company, with Francesco Melzi d’Eril and Luigi Musini. Its first release was "The Lady", Luc Besson’s biopic about Burma’s iconic Nobel Peace Laureate, Aung San Suu Kyi. It also distributed the documentary "George Harrison: Living in the Material World" by Martin Scorsese, "The Master" by Paul Thomas Anderson and "In Darkness" by Agnieszka Holland. Upcoming releases in Italy include "Locke", "Before Midnight", "Don Jon" and "Dallas Buyers Clu".
Ginevra Elkann lives in Rome with her husband and their wonderful children.